Seduced by the romantic notion and cooperative nature of the wine community – and  challenged with building brand visibility for small, artisanal wineries, Jamie Edlin formed Hollywood & Wine in 2004.  It was a documentary film on California’s growing wine region produced under Jamie’s then-Square One banner that inspired her to jump head first from the entertainment industry into the world of wine.  Based In Los Angeles, Hollywood & Wine was born as a marketing and sales agency geared to limited production, family owned and operated California wineries. A large part of Hollywood & Wine‘s focus has been on creating opportunities to cross-promote wine brands with other fitting enterprises, including restaurants and hotels, as well as fundraisers, theatre, concerts, art galleries and other events where wine and food are very much a part of the scene.

By bridging various fields of hospitality, including those who are growing and gathering, cooking and crafting what we eat and drink, Hollywood & Wine has the ability to form cooperative associations and develop cross-promotional opportunities that promise to benefit everyone involved.  We are all about storytelling, building relationships and growing brands in order to capture the positive attention of consumers, trade and media.

Based in the Santa Ynez Valley since 2018, Hollywood & Wine today
continues as a marketing communications agency bent on storytelling as a creative platform for public relations. After all, that’s where Hollywood & Wine started. Storytelling!

CHEW ON THIS, a Series of Stories:

Chew On This profiles farmers, ranchers, fisherpeople, beekeepers, cheesesmakers…and other growers, gatherers and craftsmen with stories about how they got from there to here in producing the foods that we eat. As a promotional platform, Chew On this has been successful in attracting an audience to those featured in our stories, as well as to related businesses such as markets, restaurants and wineries that put the subjects’ products to good use. First published as a monthly column in several Santa Barbara County newspapers, the stories are now circulated in a direct-to-consumer newsletter, as well as published in Edible Santa Barbara & Wine Country.


Hollywood & Wine chooses winery clients because we genuinely believe in the brands along with the heart and soul behind them.  These are wines produced by real people that are passionate about the grapes that they farm and the wines that they craft.  And they typically have good stories to accompany the wines.  It’s our job to communicate those stories.

All of the wineries with whom we work participate in events, from winepairing dinners and tastings to fundraisers and educational programs, in order to generate positive publicity and build brand visibility.  We strongly believe that no matter how remarkable a wine may be, if the consumer isn’t familiar with the brand and there’s no one hand-selling at the point of purchase, the wine is too often overlooked on a restaurant’s wine list or a retailer’s shelf.  We are in the business of promoting brand in order to sell product.

Why limit ourselves to California wineries?  Because it’s geographically convenient, and we like feeling a part of the wine growing and wine making.  We like getting our hands dirty and grape-stained.  We like the feeling of doing business that’s up close and personal.

That said, we’ve worked with many domestic wineries over the years, as well as with importers and distributors that go beyond California’s borders, whether in brokering wines, producing public relations campaigns and/or cross-promoting the brands in conjunction with events that we’ve produced with our hospitality clients.  The list is far too long to name our many winery clients over the past 20 years, but they include Archium Cellars, Casa Barranca, Cass Winery, Chapellet, Chesebro, Cordon Wine, Domaine Carneros, Forth Vineyards, Gloria Ferrer, Gruet, Harmonique, Liquid Farm, Ramian Estate, Random Ridge, Rued Winery, Skewis Wines, Taittinger, Tercero…, as well as Chateau Golan, Rinascimento Wine Company, Terry Theise Imports, and Wines of Rioja.  



In the course of selling “our” wines to restaurants in Hollywood & Wine‘s early years, we discovered many restaurants and chefs also in need of brand exposure and, with that, recognized an opportunity to cross-promote wineries and restaurants by producing winemaker events in partnership with those establishments. With a strong following of wine-passionate patrons, we also began producing customized wine dinners and events for private parties and corporate functions.

We have produced monthly series with such notable hotels as the Viceroy Hotel Group, including L’Ermitage Beverly Hills (L’Ermitage Wine Club 2010-2012), Avalon Hotel Beverly Hills and Maison 140, as well as events for Palihouse West Hollywood.  Other clients have included Bloomingdale’s, City National Bank, Consulate General of France Los Angeles, Fred Segal’s, The Little Door, Los Angeles Magazine, O’Melveny & Myers Law Firm, and Wood & Vine, among many others. Working with a number of nonprofit organizations over the years allowed us to contribute with our hearts and our wines while reaching a wider audience.

Hollywood & Wine has also handled public relations for a variety of lifestyle brands, including Villa Milagro, a boutique hotel and wellness resort located in Playa Trancones, Mexico, and Pizzulli Associates, a Beverly Hills-based interior architecture firm with extensive experience in both the wine business and the restaurant industry.

Hollywood & Wine has been an effective noise-maker in building both brand and business for wineries and others in the hospitality industry.

Stay tuned.  There’s much more to come!


Jamie Edlin

Founder & Managing Partner